Riding the Consumption Wave: Value Fashion is going Viral
India’s fashion map is being redrawn—from metros 🏙 to rising towns 🏘.
Brands like Zudio, V2, and Style Bazaar are rapidly expanding their store counts, riding the surging appetite for value fashion across Bharat. 🚀
Tier 2 and 3 cities are no longer on the sidelines—they’re steering the market forward. 🧭
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