Naturis Cosmetics Investment: This is How Niveshaay Backs Innovation

At Niveshaay, we don’t just invest in companies. We invest in long-term innovation engines.

We’re delighted to announce our investment in Naturis Cosmetics through the Niveshaay Sambhav Fund.

Our investment philosophy has always centred around backing founders who obsess over building differentiated products.

Naturis stood out because of exactly that.

An exceptional R&D culture.
A strong product development mindset.
A growing portfolio of proprietary formulations.
And promoters who believe innovation is the biggest competitive advantage.

We are proud to partner with Rahul Tandon and the entire Naturis team as they continue building the innovation engine behind India’s next generation of beauty brands, and we believe the opportunity ahead is only getting bigger.

Congratulations to the entire team on this milestone – we’re excited for the journey ahead.

The best consumer brands are built on great products. Great products begin with great innovation.

This milestone has also been recognised across leading publications: 

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