India's Protein Transition
India’s nutrition narrative is shifting from calorie sufficiency to protein adequacy. Persistent protein gaps in carb-heavy diets continue to impact muscle efficiency, recovery cycles, and overall productivity, positioning quality protein as a structural health imperative rather than a lifestyle add-on. 🧬
The Indian Whey Protein Market, estimated at ~₹25 billion in 2025 and projected to reach ~₹32 billion by 2030, underscores this transition. For investors, it represents a structurally emerging category, driven by health formalisation, dietary premiumisation, and rising willingness to pay for performance-linked nutrition. 💰📊
With its complete amino acid profile and rapid absorption, whey holds a clear functional edge. What was once a niche fitness supplement is steadily evolving into a mainstream nutrition category. 🚀
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